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Shelly Rodgers

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Word of Mouth and Social Media

Word of Mouth and Social Media

Allan J. Kimmel and Philip J. Kitchen

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Electronic Word of Mouth as a Promotional Technique

Electronic Word of Mouth as a Promotional Technique

Shu-Chuan Chu, Juran Kim and Charles R. Taylor

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An Integrated Approach to Communication Theory and Research

An Integrated Approach to Communication Theory and Research

Don W. Stacks, Michael B. Salwen and Kristen C. Eichhorn

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Advertising, Promotion, and New Media

Advertising, Promotion, and New Media

Marla R. Stafford and Ronald J. Faber

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