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Ronald D. Michman

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The Affluent Consumer

The Affluent Consumer

Ronald D. Michman and Edward M. Mazze

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Lifestyle Marketing

Lifestyle Marketing

Ronald D. Michman, Edward M. Mazze and Alan J. Greco

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The Power of Habit

The Power of Habit

Charles Duhigg

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Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Vinay Kothari, Danny R. Arnold, Tamer Cavusgil, Jay D. Lindquist, Jay Nathan and Stan Reid

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