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Robert Kozinets

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Netnography

Netnography

Robert V Kozinets

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Influencers and Creators

Influencers and Creators

Robert Kozinets, Ulrike Gretzel and Rossella Gambetti

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Netnography

Netnography

Robert V Kozinets

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Consumption and Spirituality

Consumption and Spirituality

Diego Rinallo, Linda M. Scott and Pauline Maclaran

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Netnography

Netnography

Robert V Kozinets

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Immigrants on Grindr

Immigrants on Grindr

Andrew DJ Shield

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New

New

Winifred Gallagher

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The Retailing Reader

The Retailing Reader

John Dawson, Anne Findlay and Leigh Sparks

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Influencers and Creators

Influencers and Creators

Robert V Kozinets, Ulrike Gretzel and Rossella Gambetti

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Experiential Marketing

Experiential Marketing

Wided Batat

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Visual Methods in Marketing and Consumer Research

Visual Methods in Marketing and Consumer Research

Fatema Kawaf and Ofer Dekel-Dachs

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Handbook of Anthropology in Business

Handbook of Anthropology in Business

Rita M Denny and Patricia L Sunderland

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Handbook of Qualitative Research Methods in Marketing

Handbook of Qualitative Research Methods in Marketing

Russell W. Belk

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Foundations in Cyber-Ethnography

Foundations in Cyber-Ethnography

Erica Zimmerman

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