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Robert F. Lusch

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Retailing

Retailing

Patrick M. Dunne and Robert F. Lusch

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Retailing

Retailing

Patrick Dunne and Robert Lusch

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The ^AOxford Handbook of Luxury Business

The ^AOxford Handbook of Luxury Business

Pierre-Yves Donzé, Véronique Pouillard and Joanne Roberts

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Review of Marketing Research

Review of Marketing Research

Naresh K Malhotra

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Handbook of Service Marketing Research

Handbook of Service Marketing Research

Roland T. Rust and Ming-Hui Huang

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An Introduction to Service-Dominant Logic

An Introduction to Service-Dominant Logic

Robert F. Lusch and Stephen L. Vargo

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Publishers Directory

Publishers Directory

Linda S. Hubbard

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