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Richard E. Petty

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The Negotiator's Fieldbook

The Negotiator's Fieldbook

Andrea Kupfer Schneider and Christopher Honeyman

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Media and Science-Religion Conflict

Media and Science-Religion Conflict

Thomas Aechtner

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Handbook of Brand Relationships

Handbook of Brand Relationships

Deborah J. MacInnis, C. Whan Park and Joseph W. Priester

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Handbook of Marketing Strategy

Handbook of Marketing Strategy

Venkatesh Shankar, Gregory S. Carpenter and James Farley/Booz Allen Hamilton

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Communication and Persuasion

Communication and Persuasion

Richard E. Petty and John T. Cacioppo

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Elaboration Likelihood Model and Visual Marketing Communications

Elaboration Likelihood Model and Visual Marketing Communications

Natalie Janetzko

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The Handbook of Personalized Persuasion

The Handbook of Personalized Persuasion

Richard E. Petty, Andrew Luttrell and Jacob D. Teeny

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