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Raouf Ahmad Rather

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Brand Co-Creation Tourism Research

Brand Co-Creation Tourism Research

Raouf Ahmad Rather

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The Routledge Handbook of Tourism Experience Management and Marketing

The Routledge Handbook of Tourism Experience Management and Marketing

Saurabh Kumar Dixit

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Customer Engagement and Digital Business

Customer Engagement and Digital Business

Jamid Ul Islam

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Tourism in India

Tourism in India

Saurabh Kumar Dixit

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Dark Tourism

Dark Tourism

Tzung-Cheng (TC) Huan

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The Routledge Companion to Corporate Branding

The Routledge Companion to Corporate Branding

Oriol Iglesias, Nicholas Ind and Majken Schultz

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Consumer Brand Relationships in Tourism

Consumer Brand Relationships in Tourism

Raouf Ahmad Rather

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Handbook of Customer Engagement in Tourism Marketing

Handbook of Customer Engagement in Tourism Marketing

Raouf A. Rather and Haywantee Ramkissoon

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Contemporary Approaches Studying Customer Experience in Tourism Research

Contemporary Approaches Studying Customer Experience in Tourism Research

Dhouha Jaziri and Raouf Ahmad Rather

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