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Pauline Maclaran

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Gender, Culture, and Consumer Behavior

Gender, Culture, and Consumer Behavior

Cele C. Otnes and Linda Tuncay Zayer

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Gendered Marketing

Gendered Marketing

Pauline Maclaran and Andreas Chatzidakis

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Consumer Behaviour

Consumer Behaviour

Michael R. Solomon, Søren Askegaard, Margaret K. Hogg and Gary Bamossy

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Gender After Gender in Consumer Culture

Gender After Gender in Consumer Culture

Elisabeth Tissier-Desbordes and Luca M. Visconti

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Contemporary Issues in Marketing and Consumer Behaviour

Contemporary Issues in Marketing and Consumer Behaviour

Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis and Rachel Ashman

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The SAGE Handbook of Marketing Theory

The SAGE Handbook of Marketing Theory

Pauline Maclaran, Michael Saren, Barbara Stern and Mark Tadajewski

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Marketing and Feminism

Marketing and Feminism

Miriam Catterall, Pauline Maclaran and Lorna Stevens

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