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Michela Addis

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Engaging Brands

Engaging Brands

Michela Addis

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Contemporary Approaches Studying Customer Experience in Tourism Research

Contemporary Approaches Studying Customer Experience in Tourism Research

Dhouha Jaziri and Raouf Ahmad Rather

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Food and Experiential Marketing

Food and Experiential Marketing

Wided Batat

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The Oxford Handbook of Arts and Cultural Management

The Oxford Handbook of Arts and Cultural Management

Yuha Jung, Neville Vakharia and Marilena Vecco

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Consumer Behavior

Consumer Behavior

Morris B. Holbrook

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Managing the Cultural Business

Managing the Cultural Business

Michela Addis and Andrea Rurale

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Cultural Mediation for Museums

Cultural Mediation for Museums

Michela Addis, Isabella de Stefano and Valeria Guerrisi

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Managing the Interaction and Relationship with Customers

Managing the Interaction and Relationship with Customers

Michela Addis, Andrea Rurale and Isabella Soscia

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