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Markus Meierer

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International Corporate Brand Management

International Corporate Brand Management

Markus Meierer

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International Small and Medium-Sized Enterprises

International Small and Medium-Sized Enterprises

Edith Olejnik

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The Replication of Retail Fashion Formats into Foreign Countries

The Replication of Retail Fashion Formats into Foreign Countries

Christoph Schröder

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Retail Branding and Store Loyalty

Retail Branding and Store Loyalty

Bettina Berg

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Retail Internationalization in Emerging Countries

Retail Internationalization in Emerging Countries

Karin Pennemann

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Retail Internationalization

Retail Internationalization

Stefan Elsner

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Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference

Leroy Robinson, Jr.

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Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

Dawn R. Deeter-Schmelz

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