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Koen Pauwels

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It's Not the Size of the Data -- It's How You Use It

It's Not the Size of the Data -- It's How You Use It

Koen Pauwels

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Review of Marketing Research

Review of Marketing Research

Naresh K Malhotra

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Handbook of Marketing Analytics

Handbook of Marketing Analytics

Natalie Mizik and Dominique M. Hanssens

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Handbook of Pricing Research in Marketing

Handbook of Pricing Research in Marketing

Vithala R. Rao

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Handbook of Marketing and Finance

Handbook of Marketing and Finance

Shankar Ganesan

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The SAGE Handbook of Digital Marketing

The SAGE Handbook of Digital Marketing

Annmarie Hanlon and Tracy L. Tuten

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Handbook of Marketing Decision Models

Handbook of Marketing Decision Models

Berend Wierenga and Ralf van der Lans

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