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Kirk Plangger

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Enlightened Marketing in Challenging Times

Enlightened Marketing in Challenging Times

Felipe Pantoja, Shuang Wu and Nina Krey

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Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

Michael W. Obal, Nina Krey and Christian Bushardt

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Marketing at the Confluence between Entertainment and Analytics

Marketing at the Confluence between Entertainment and Analytics

Patricia Rossi

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Marketing Opportunities and Challenges in a Changing Global Marketplace

Marketing Opportunities and Challenges in a Changing Global Marketplace

Shuang Wu, Felipe Pantoja and Nina Krey

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Finding New Ways to Engage and Satisfy Global Customers

Finding New Ways to Engage and Satisfy Global Customers

Patricia Rossi and Nina Krey

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Thriving in a New World Economy

Thriving in a New World Economy

Kirk Plangger

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