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Kahn Barbara E.

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Global Brand Power

Global Brand Power

Barbara E. Kahn

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The Shopping Revolution, Updated and Expanded Edition

The Shopping Revolution, Updated and Expanded Edition

Barbara E. Kahn

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Product Variety Management

Product Variety Management

Teck-Hua Ho and Christopher S. Tang

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Wharton on Making Decisions

Wharton on Making Decisions

Stephen J. Hoch and Howard C. Kunreuther

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Retail Marketing

Retail Marketing

A. Sivakumar

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Handbook of Research on Retailing

Handbook of Research on Retailing

Katrijn Gielens and Els Gijsbrechts

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Variety Induced Complexity in Mass Customization

Variety Induced Complexity in Mass Customization

Nizar Abdelkafi

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Consumer Behaviour

Consumer Behaviour

Michael R. Solomon, Søren Askegaard, Margaret K. Hogg and Gary Bamossy

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The Shopping Revolution

The Shopping Revolution

Barbara E. Kahn

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