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Jennifer Aaker

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Consumer - The Boss (Essentials on Consumer Behaviour and marketing Strategies)

Consumer - The Boss (Essentials on Consumer Behaviour and marketing Strategies)

Dr A Madeswaran

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The Chocolate Model of Change

The Chocolate Model of Change

Diane Dormant and Joe Lee

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Think Faster, Talk Smarter

Think Faster, Talk Smarter

Matt Abrahams

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The 20 Ps of Marketing

The 20 Ps of Marketing

David Pearson

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Humour, Seriously

Humour, Seriously

Jennifer Aaker and Naomi Bagdonas

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Brand Personality

Brand Personality

Iva Rakocevic

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German international companies in the Portuguese market. The impact of cultural differences on the brand personality

German international companies in the Portuguese market. The impact of cultural differences on the brand personality

Juliane Couto

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Humour, Seriously

Humour, Seriously

Jennifer Aaker and Naomi Bagdonas

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How to Tell Stories to Children

How to Tell Stories to Children

Joseph Sarosy and Silke Rose West

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Transform: How Leading Companies are Winning with Disruptive Social Technology

Transform: How Leading Companies are Winning with Disruptive Social Technology

Christopher Morace and Sara Gaviser Leslie

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