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Jean-Noël Kapferer

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Kapferer on Luxury

Kapferer on Luxury

Jean-Noël Kapferer

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The Luxury Strategy

The Luxury Strategy

Jean-Noël Kapferer and Vincent Bastien

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The New Strategic Brand Management

The New Strategic Brand Management

Jean-Noël Kapferer

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Brand Culture

Brand Culture

Jonathan E. Schroeder, Miriam Salzer-Mörling and Søren Askegaard

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Strategic Market Management

Strategic Market Management

Atindra Kumar Biswas

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The Oxford Handbook of Luxury Business

The Oxford Handbook of Luxury Business

Pierre-Yves Donzé, Véronique Pouillard and Joanne Roberts

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Rethinking Luxury Fashion

Rethinking Luxury Fashion

Thomaï Serdari

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The New Strategic Brand Management

The New Strategic Brand Management

Jean-Nol︠ Kapferer

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A Study On The Factors Influencing The Purchase Behaviour Of High End Luxury Lifestyle Products

A Study On The Factors Influencing The Purchase Behaviour Of High End Luxury Lifestyle Products

Sandeep Bhanot

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The Retailing Reader

The Retailing Reader

John Dawson, Anne Findlay and Leigh Sparks

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Rumors

Rumors

Jean-Noel Kapferer

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Strategic Brand Management

Strategic Brand Management

Jean-Noël Kapferer

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Brand Management and Marketing of Luxury Goods

Brand Management and Marketing of Luxury Goods

Lucie Scholz

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The New Strategic Brand Management

The New Strategic Brand Management

Jean-Noël Kapferer

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