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J David Lichtenthal

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Transforming New Technologies into Cash Flow

Transforming New Technologies into Cash Flow

J David Lichtenthal and Roger More

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Marketing

Marketing

Michael R. Czinkota

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Creating and Managing Superior Customer Value

Creating and Managing Superior Customer Value

Arch G. Woodside, Michael Gibbert and Francesca Golfetto

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Business Marketing Management

Business Marketing Management

Michael D. Hutt and Thomas W. Speh

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