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Jörg Henseler

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Composite-Based Structural Equation Modeling

Composite-Based Structural Equation Modeling

Jörg Henseler

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Trust as the Key to Loyalty in Business-to-Consumer Exchanges

Trust as the Key to Loyalty in Business-to-Consumer Exchanges

Tara Ebert

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The Role of the Subsidiary in International Business

The Role of the Subsidiary in International Business

Marlena Dzikowska

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New Challenges to International Marketing

New Challenges to International Marketing

Tamer Cavusgil, Rudolf R. Sinkovics and Pervez N. Ghauri

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Contemporary Approaches Studying Customer Experience in Tourism Research

Contemporary Approaches Studying Customer Experience in Tourism Research

Dhouha Jaziri and Raouf Ahmad Rather

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EcoDesign and Sustainability II

EcoDesign and Sustainability II

Yusuke Kishita, Mitsutaka Matsumoto, Masato Inoue and Shinichi Fukushige

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Data Mining

Data Mining

Robert Stahlbock, Sven F. Crone and Stefan Lessmann

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Handbook of Research on International Advertising

Handbook of Research on International Advertising

Shintaro Okazaki

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Handbook of Partial Least Squares

Handbook of Partial Least Squares

Esposito Vinzi Vincenco, Wynne W Chin, J Rg Henseler and Huiwen Wang

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