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Gopalkrishnan R Iyer

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Satisfaction: A Behavioral Perspective on the Consumer

Satisfaction: A Behavioral Perspective on the Consumer

Richard L. Oliver

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Customer Lifetime Value

Customer Lifetime Value

David Bejou, Timothy L. Keningham and Lerzan Aksoy

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Data Envelopment Analysis

Data Envelopment Analysis

Joe Zhu

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Ethics in International Management

Ethics in International Management

Brij Nino Kumar and Horst Steinmann

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Advances in Electronic Marketing

Advances in Electronic Marketing

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IBSS: Economics: 2006 Vol. 55

IBSS: Economics: 2006 Vol. 55

British Library of Political and Economic Science Staff and Compiled by the British Library of Political and Economic Science

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