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Gerard Tellis

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Unrelenting Innovation

Unrelenting Innovation

Gerard J. Tellis

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Handbook of Business-to-Business Marketing

Handbook of Business-to-Business Marketing

Lilien, Gary L., Petersen, Andrew J. and Wuyts, Stefan

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Effective Advertising

Effective Advertising

Gerard J. Tellis

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Functional and Operatorial Statistics

Functional and Operatorial Statistics

Sophie Dabo-Niang and Frédéric Ferraty

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About Face

About Face

Dan Hill

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Navigating Environmental Attitudes

Navigating Environmental Attitudes

Thomas A. Heberlein

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Driving Growth Through Innovation

Driving Growth Through Innovation

Robert B. Tucker

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The SAGE Handbook of Advertising

The SAGE Handbook of Advertising

Gerard J Tellis and Tim Ambler

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Marketing Management

Marketing Management

Philip Kotler, Margaret H. Cunningham and Ronald E. Turner

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