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Gary L. Lilien

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Principles of Marketing Engineering

Principles of Marketing Engineering

Gary L. Lilien, Arvind Rangaswamy and Arnaud De Bruyn

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Principles of Marketing Engineering and Analytics, 3rd Edition

Principles of Marketing Engineering and Analytics, 3rd Edition

Gary L. Lilien, Arvind Rangaswamy and Arnaud De Bruyn

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Principles of Marketing Engineering and Analytics

Principles of Marketing Engineering and Analytics

Gary L. Lilien, Arvind Rangaswamy and Arnaud De Bruyn

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Handbook of Marketing Strategy

Handbook of Marketing Strategy

Venkatesh Shankar, Gregory S. Carpenter and James Farley/Booz Allen Hamilton

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Marketing Decisions Under Uncertainty

Marketing Decisions Under Uncertainty

Dung Nguyen

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