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Elisabeth Tissier-Desbordes

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A Research Agenda for Intellectual Property Law and Gender

A Research Agenda for Intellectual Property Law and Gender

Jessica C Lai and Kathy Bowrey

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Gender, Culture, and Consumer Behavior

Gender, Culture, and Consumer Behavior

Cele C. Otnes and Linda Tuncay Zayer

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Marketing Communication

Marketing Communication

Allan J. Kimmel

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Language, Media and Economy in Virtual and Real Life

Language, Media and Economy in Virtual and Real Life

Alfredo Rizza and Paola Cotticelli-Kurras

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Advertising and Violence

Advertising and Violence

Nora J. Rifon, Marla B. Royne and Les Carlson

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Advances in Consumer Research

Advances in Consumer Research

Punam Anand Keller and Dennis W. Rook

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