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Earl D. Honeycutt

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Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

Jon M. Hawes and John Thanopoulos

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Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

Harlan E. Spotts and H. Lee Meadow

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Hotel Management and Operations

Hotel Management and Operations

Michael J. O'Fallon and Denney G. Rutherford

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Creating and Delivering Value in Marketing

Creating and Delivering Value in Marketing

Harlan E. Spotts

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Business Marketing Management

Business Marketing Management

Frank G. Bingham

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Global Marketing Management

Global Marketing Management

Warren J. Keegan and Fritz Herman Rolf Seringhaus

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