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David A. Aaker

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Building Strong Brands

Building Strong Brands

David A. Aaker

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Managing Brand Equity

Managing Brand Equity

David A. Aaker

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Aaker on Branding

Aaker on Branding

David Aaker

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Brand Leadership

Brand Leadership

Erich Joachimsthaler and David A. Aaker

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Brand Portfolio Strategy

Brand Portfolio Strategy

David A. Aaker

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Developing Business Strategies

Developing Business Strategies

David A. Aaker

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Brand Relevance

Brand Relevance

David A. Aaker

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Creating Signature Stories

Creating Signature Stories

David Aaker

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Aaker on Branding

Aaker on Branding

David Aaker

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The Future of Purpose-Driven Branding

The Future of Purpose-Driven Branding

David Aaker

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Summary: Building Strong Brands

Summary: Building Strong Brands

BusinessNews Publishing,

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From Fargo to the World of Brands

From Fargo to the World of Brands

David A. Aaker

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Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context

Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context

S. Ramesh Kumar

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Marketing Research

Marketing Research

David A. Aaker

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Three Threats to Brand Relevance

Three Threats to Brand Relevance

David A. Aaker

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