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Dale M. Lewison

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Marketing in the 21st Century

Marketing in the 21st Century

Bruce D. Keillor

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Direct Marketing in Action

Direct Marketing in Action

Andrew R. Thomas, Dale M. Lewison, William J. Hauser and Linda M. Orr

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Marketing Management

Marketing Management

Svend Hollensen

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Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

Jay D. Lindquist

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Global Marketing Management

Global Marketing Management

Warren J. Keegan and Fritz Herman Rolf Seringhaus

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