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Charles Forceville

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Visual and Multimodal Communication

Visual and Multimodal Communication

Charles Forceville

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Pictorial Metaphor in Advertising

Pictorial Metaphor in Advertising

Charles Forceville

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How Film Metaphor is Used. Using the Example of Pixar's "Inside Out"

How Film Metaphor is Used. Using the Example of Pixar's "Inside Out"

Lou Maier

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Why is it common to use Metaphor and Metonymy in Advertisements? The Case of Deutsche Bank

Why is it common to use Metaphor and Metonymy in Advertisements? The Case of Deutsche Bank

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Conceptual Metaphors of Romantic Love in Western Comic and Japanese Manga

Conceptual Metaphors of Romantic Love in Western Comic and Japanese Manga

Ellen Thiessen and Maria Schnyder

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Multimodal Metaphor

Multimodal Metaphor

Charles J. Forceville and Eduardo Urios-Aparisi

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