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Carolin Plewa

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Gender, Embodiment, and the History of the Scholarly Persona

Gender, Embodiment, and the History of the Scholarly Persona

Kirsti Niskanen and Michael J. Barany

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Networks, SMEs, and the University

Networks, SMEs, and the University

Andrew Johnston

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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Colin L. Campbell

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Routledge Handbook of Sports Marketing

Routledge Handbook of Sports Marketing

Simon Chadwick, Nicolas Chanavat and Michel Desbordes

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From Purpose to Impact

From Purpose to Impact

Nicholas O'Regan

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Customer Engagement

Customer Engagement

Roderick J. Brodie, Linda D. Hollebeek and Jodie Conduit

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Developing Engaged and Entrepreneurial Universities

Developing Engaged and Entrepreneurial Universities

Thorsten Kliewe, Tobias Kesting, Carolin Plewa and Thomas Baaken

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Making a Difference Through Marketing

Making a Difference Through Marketing

Carolin Plewa and Jodie Conduit

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The Future of Universities Thoughtbook

The Future of Universities Thoughtbook

Todd Davey, Arno Meerman, Balzhan Orazbayeva, Max Riedel, Victoria Galán-Muros, Carolin Plewa and Natascha Eckert

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