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Brenda G. Pitts

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Fundamentals of Sport Business Marketing

Fundamentals of Sport Business Marketing

Brenda G. Pitts

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Fundamentals of Sport Marketing

Fundamentals of Sport Marketing

Brenda G. Pitts and David Kent Stotlar

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Case Studies in Sport Business Marketing

Case Studies in Sport Business Marketing

Brenda G. Pitts

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Contemporary Sport Management

Contemporary Sport Management

Paul Mark Pedersen

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Sport Marketing in a Global Environment

Sport Marketing in a Global Environment

Ruth M. Crabtree and James J. Zhang

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Sport Governance and Operations

Sport Governance and Operations

Euisoo Kim and James J. Zhang

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Understanding Sport Management

Understanding Sport Management

Trish Bradbury and Ian O'Boyle

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Contemporary Sport Management

Contemporary Sport Management

Paul M. Pedersen and Lucie Thibault

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Marketing Analysis in Sport Business

Marketing Analysis in Sport Business

Kevin K Byon, Brian H Yim and James J. Zhang

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Managing Sport Across Borders

Managing Sport Across Borders

Anneliese Goslin, Darlene Kluka, Rosa López de D'Amico and Karen Danylchuk

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The Management of Sport

The Management of Sport

Bonnie L. Parkhouse

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