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Bikramjit Rishi

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Dealing with Socially Responsible Consumers

Dealing with Socially Responsible Consumers

Jishnu Bhattacharyya

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Socially Responsible Consumption and Marketing in Practice

Socially Responsible Consumption and Marketing in Practice

Jishnu Bhattacharyya, M. S. Balaji, Yangyang Jiang, Jaylan Azer and Chandana R. Hewege

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Social Media and Online Consumer Decision Making in the Fashion Industry

Social Media and Online Consumer Decision Making in the Fashion Industry

Tarnanidis, Theodore, Papachristou, Evridiki, Karypidis, Michail and Ismyrlis, Vasileios

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Strengthening SME Performance Through Social Media Adoption and Usage

Strengthening SME Performance Through Social Media Adoption and Usage

Qalati, Sikandar Ali, Ostic, Dragana and Bansal, Rohit

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Digital Entertainment

Digital Entertainment

Subhankar Das and Saikat Gochhait

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Social and Sustainability Marketing

Social and Sustainability Marketing

Jishnu Bhattacharyya, Manoj Kumar Dash, Chandana Hewege, M.S. Balaji and Weng Marc Lim

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Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control

Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control

Rishi, Bikramjit

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Back Up Power Systems

Back Up Power Systems

Bikram Jit Singh and Yash Bakshi

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Contemporary Issues in Social Media Marketing

Contemporary Issues in Social Media Marketing

Subir Bandyopadhyay and Bikramjit Rishi

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