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Bernd Schmitt

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Customer Experience Management

Customer Experience Management

Bernd H. Schmitt

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Happy Customers Everywhere

Happy Customers Everywhere

Bernd Schmitt and Glenn van Zutphen

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Marketing Aesthetics

Marketing Aesthetics

Alex Simonson and Bernd H. Schmitt

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Columbia Business School

Columbia Business School

Brian Thomas

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Health Care Marketing

Health Care Marketing

John L. Fortenberry

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Experiential marketing

Experiential marketing

Bernd Schmitt

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Experience Marketing

Experience Marketing

Bernd Schmitt

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Brand-Promise and Brand-Delivery. A Study of Customer Experience Management at Starbucks in Cluj-Napoca

Brand-Promise and Brand-Delivery. A Study of Customer Experience Management at Starbucks in Cluj-Napoca

Szintia Dezsi

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There's No Business That's Not Show Business

There's No Business That's Not Show Business

David L. Rogers, Karen L. Vrotsos and Bernd H. Schmitt

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