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Bernd H. Schmitt

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Customer Experience Management

Customer Experience Management

Bernd H. Schmitt

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Experiential marketing

Experiential marketing

Bernd Schmitt

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Happy Customers Everywhere

Happy Customers Everywhere

Bernd Schmitt and Glenn van Zutphen

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There's No Business That's Not Show Business

There's No Business That's Not Show Business

David L. Rogers, Karen L. Vrotsos and Bernd H. Schmitt

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Experience Marketing

Experience Marketing

Bernd Schmitt

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Marketing Aesthetics

Marketing Aesthetics

Alex Simonson and Bernd H. Schmitt

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Marketing Issues in Transitional Economies

Marketing Issues in Transitional Economies

Rajeev Batra

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Knowledge-Based Intelligent Information and Engineering Systems

Knowledge-Based Intelligent Information and Engineering Systems

Bogdan Gabrys

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Religion as Brand

Religion as Brand

Razieh Mahdieh

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Consumer Behavior

Consumer Behavior

Morris B. Holbrook

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Build Your Own Garage

Build Your Own Garage

Bernd H. Schmitt and Laura Brown

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The Changing Face of the Asian Consumer

The Changing Face of the Asian Consumer

Bernd Schmitt

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