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Berend Wierenga

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Global Perspectives in Cross-Cultural and Cross-National Consumer Research

Global Perspectives in Cross-Cultural and Cross-National Consumer Research

Lalita A. Manrai and Ajay K. Manrai

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Competition in Marketing

Competition in Marketing

Vera Magin

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Social Media and Society

Social Media and Society

Regina Luttrell and Adrienne A. Wallace

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Markets, marketing and developing countries

Markets, marketing and developing countries

Hans van Trijp and Paul Ingenbleek

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Management Information Systems

Management Information Systems

Kenneth C. Laudon, Jane Price Laudon and Mary Elizabeth Brabston

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