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Anne-Sophie Bayle-Tourtoulou

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Neuromarketing in Action

Patrick M Georges, Anne-Sophie Bayle-Tourtoulou and Michel Badoc

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Neuro-Sell

Simon Hazeldine

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Wine Positioning

Pierre Mora

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Des PME aux ETI, réussir la croissance

Françoise Chevalier

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The Neuro-Consumer

Anne-Sophie Bayle-Tourtoulou and Michel Badoc

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Le neuromarketing en action

Michel Badoc and Patrick Georges

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L'encyclopédie du marketing

Jean-Marc Lehu

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Assessing the Frequency and Causes of Out-of-stock Events Through Store Scanner Data

Groupe HEC (Jouy-en-Josas, Yvelines). Direction de la recherche, Gilles Laurent and Sandrine Macé

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Le neuro-consommateur

Michel Badoc, PIERRE PELLISSIER. and Anne-Sophie Bayle-Tourtoulou

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Le neuro-consommateur

Michel Badoc and Anne-Sophie Bayle-Tourtoulou

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Le neuromarketing en action

Patrick M. Georges and Michel Badoc

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